Although you might know Linda Coss is one of the pioneers in the food allergy world, her clients know her as an amazingly good marketing writer. Linda writes the text for websites, brochures, blogs, newsletters, direct mail and more, for organizations in a wide variety of industries. Her specialties: words that persuade and words that inform. At FAB Linda will be sharing how to take the same principles and techniques that she uses to make people want to buy her clients’ products and services, and apply them to getting people to “buy in” to food allergy accommodations and legislation.

Linda is the author of four books: 75 Marketing Tips to Grow Your Business; How to Manage Your Child’s Life-threatening Food Allergies: Practical Tips for Everyday Life; What’s to Eat? The Milk-Free, Egg-Free, Nut-Free Food Allergy Cookbook; and What Else is to Eat? The Dairy-, Egg- and Nut-Free Food Allergy Cookbook.