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Saturday, September 27 • 2:45pm - 4:00pm
Balancing Act

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Running a successful blog requires time management and organization, creativity, courage, and goal setting. This panel discussion will cover how to create, update, and grow a blog while balancing your work and family life. Panelists will share what works and what doesn't, based on their own experiences, without cheating your family and outside responsibilities.

We will discuss some basic blogging tips to include:
- Calendar: How to create and maintain an editorial calendar for your blog
- Scheduling: How to schedule blog posts, social media updates, and even PINs
- Newsletters: Scheduling, how to grow your subscribership, and why they’re important
- Menu planning: The importance if you’re a food blogger, but also why it helps balance your sanity at dinner time – as well as your budget.
- Less is More: When to say no, not over commit, and why you should never apologize for a “blog break”
- Goals & Niche: How to set goals, make them happen, and stay within your niche to grow your readership.
- Sharing Safely: How to be mindful of the personal information you share about yourself and/or your children, in the interest of privacy and safety. 



Moderators
avatar for Lori Sandler

Lori Sandler

Founder, Divvies
Lori Sandler is the founder of Divvies, a fun, national brand of delicious snacks made in Divvies own dedicated nut, egg & dairy free bakery, located in South Salem, NY.  Her youngest son, Benjamin, is the inspiration behind Divvies.  When he was diagnosed with severe food allergies... Read More →

Speakers
avatar for Cindy Gordon

Cindy Gordon

Founder, Recipe Creator, Author, Vegetarian Mamma
Cindy Gordon is the creator of Vegetarian Mamma and is a foodie who loves to blog about gluten-free vegetarian recipes. Her family also focuses on foods that are peanut, tree nut, dairy, and gluten-free. Her family is dedicated to finding/creating recipes and products that fit their allergy needs. Cindy resides in Ohio with her... Read More →
avatar for Pam Jordan

Pam Jordan

Author / Blogger, I'm a Celiac
Pam Jordan was diagnosed with Celiac Disease in January 2011 after struggling for fifteen years with symptoms.  She is a working wife and mom to three young kids.  Her blog, ImaCeliac.com, provides simple Gluten Free recipes, product reviews, restaurant reviews, and giveaways... Read More →
avatar for Keeley McGuire

Keeley McGuire

Keeley McGuire Blog
Keeley McGuire is the proud mother of “Little Miss”, her sous chef. Together they love spending time in the kitchen creating, cooking, and making fun foods. Keeley views the challenges of working full-time, parenthood, and food allergies as an adventure! Her goal is to show the... Read More →


Saturday September 27, 2014 2:45pm - 4:00pm PDT
Exhibit Hall D

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