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Saturday, September 27 • 9:15am - 10:15am
Evidence-Based Blogging

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Like a good pair of jeans, reliable online information about health can be hard to find. With information and misinformation about food allergies abounding online, how can readers know what’s fact and what’s fiction? Before you hit the "publish" button on your next post, join our conversation about how to ensure that your blog is providing recommendations and facts supported by scientific research and health data. FARE staff members Veronica LaFemina and Anna Luke, along with Food Allergy Sleuth blogger Jessica Martin and Asthma Allergies Children Co-Author, Henry Ehrlich, will give you advice on how to identify reliable research you can use to make your blog a reputable source for your readers.  

Breakout Session Leaders
avatar for Anna Luke

Anna Luke

Senior Manager, Digital Engagement, FARE
Anna Luke is the manager of online community at Food Allergy Research & Education (FARE), where she runs the organization’s blog and social media platforms, contributes to the development of new programs and website content, issues allergy alerts and ingredient notices, and manages... Read More →
avatar for Henry Ehrlich

Henry Ehrlich

Author, Food Allergies: Traditional Chinese Medicine, Western Science, and the Search for a Cure
Henry Ehrlich is co-author of Asthma Allergies Children: a parent’s guide with Dr. Lawrence Chairamonte and Dr. Paul Ehrlich, board-certified pediatric allergists, and editor of AsthmaAllergiesChildren.com, which they founded in tandem with publication of the book because “medicine moves faster than print.”  A former corporate speechwriter, Henry has also published books on speechwriting, adoption, sleep medicine (co-author), business quotations, and edited Children’s Allergies and Asthma: one of nature’s dirt... Read More →
avatar for Jessica Martin, PhD

Jessica Martin, PhD

Blog Author, Faculty Member in Biology at Portland Community College, Food Allergy Sleuth
Jessica Martin earned a Ph.D. in neuroscience from Oregon Health and Science University in 2011. She is currently a faculty member in biology at Portland Community College, where she enjoys teaching undergraduate students enrolled in general biology, cell biology, and anatomy & physiology... Read More →
avatar for Veronica LaFemina

Veronica LaFemina

VP Communications, Food Allergy Research & Education (FARE)
Veronica LaFemina is the vice president of communications at Food Allergy Research & Education (FARE), where she leads the organization’s efforts to increase awareness of food allergy as a serious and growing public health issue. For the past decade, she has directed national strategic... Read More →

Saturday September 27, 2014 9:15am - 10:15am PDT
Exhibit Hall C Entry via Exhibit Hall D Door

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