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Exhibit Hall D [clear filter]
Friday, September 26
 

6:00pm PDT

Meet & Greet Party and Dinner Buffet
Join us for our conference-opening Meet & Greet Party sponsored by Sanofi US.

Friday September 26, 2014 6:00pm - 10:00pm PDT
Exhibit Hall D
 
Saturday, September 27
 

7:00am PDT

Breakfast
Saturday September 27, 2014 7:00am - 9:00am PDT
Exhibit Hall D

9:15am PDT

Maximizing Your Social ROI (Sponsors Only)
THIS SESSION IS FOR SPONSORS ONLY. MUST PRESENT SPONSOR LANYARD/BADGE FOR ADMITTANCE.

Enjoy Life Foods has seen its sales grow by over 130% in the last 36 months. A large part of this growth can be attributed to its consumer-centric social marketing strategy. Joel Warady, Chief Sales & Marketing Officer, has agreed to share his strategies, along with his successes and failures, in a "sponsor-only" exclusive session. Joel speaks on social media to industry groups around the world, and this will be our opportunity in an informal setting to pick his brain on current trends in social, where marketing is headed, and how to maximize your social ROI.

Breakout Session Leaders
avatar for Joel Warady

Joel Warady

Chief Sales & Marketing Officer, Enjoy Life Foods
Joel D. Warady is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting... Read More →


Saturday September 27, 2014 9:15am - 10:45am PDT
Exhibit Hall D

10:30am PDT

Labeling and Legislation
2014 ushers in big changes in gluten-free food labeling, with the finalization of the FDA’s gluten-free food labeling regulations in August. Find out how community support driven by bloggers helped these regulations become a reality, and how industry lobbying efforts supported the cause. What do the new regulations mean and what don’t they mean? Plus, what changes are on the state and federal horizon with other labeling initiatives like those for non-GMO ingredients? What can bloggers do to bring about change and foster the spread of information about what is and might be in our food? Join our expert panel and learn the ins and outs of current and expected food labeling changes.

Speakers
avatar for Dave Bloom

Dave Bloom

CEO, Snack Safely
Dave Bloom is CEO of SnackSafely.com, an advocacy he co-founded with his wife Debra in 2011.  The firm’s primary publication, the Safe Snack Guide, is a resource used by thousands of schools and tens of thousands of parents nationwide help to keep allergens out of the classroom and the home. SnackSafely.com has developed... Read More →
avatar for Robyn O'Brien

Robyn O'Brien

Author, The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It
Robyn O’Brien, a former food industry analyst, author, and mother of four,  triggered an allergic reaction in the food world when she asked a simple question: “Are we allergic to our food or what’s been done to it?” She brings compassion, insight and detailed analysis to... Read More →
avatar for Jules Shepard

Jules Shepard

Owner, Jules Gluten Free
Jules Shepard, a celiac diagnosed in 1999, and an indomitable perfectionist with a penchant for equality and fairness, this former prosecuting attorney was simply unwilling to accept the dry, gritty, vacuous foods that were the norm then. Two years in her kitchen, and Jules had perfected... Read More →


Saturday September 27, 2014 10:30am - 12:00pm PDT
Exhibit Hall D

12:00pm PDT

Lunch
Saturday September 27, 2014 12:00pm - 1:00pm PDT
Exhibit Hall D

1:15pm PDT

The Company You Keep
How to successfully form lasting relationships between brands and bloggers. There is more than just getting free stuff and writing a review! Both have much to gain from a strong alliance!

Speakers
avatar for Jules Shepard

Jules Shepard

Owner, Jules Gluten Free
Jules Shepard, a celiac diagnosed in 1999, and an indomitable perfectionist with a penchant for equality and fairness, this former prosecuting attorney was simply unwilling to accept the dry, gritty, vacuous foods that were the norm then. Two years in her kitchen, and Jules had perfected... Read More →
avatar for Joel Warady

Joel Warady

Chief Sales & Marketing Officer, Enjoy Life Foods
Joel D. Warady is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting... Read More →
avatar for Annelies Zijderveld

Annelies Zijderveld

Annelies Zijderveld is the founder of Citron Presse Creative, an online marketing and content strategy company with deep roots in the culinary world. She has worked in food marketing for 13 years and thrives on helping connect good food brands with their core customers. She is also... Read More →


Saturday September 27, 2014 1:15pm - 2:30pm PDT
Exhibit Hall D

2:45pm PDT

Balancing Act

Running a successful blog requires time management and organization, creativity, courage, and goal setting. This panel discussion will cover how to create, update, and grow a blog while balancing your work and family life. Panelists will share what works and what doesn't, based on their own experiences, without cheating your family and outside responsibilities.

We will discuss some basic blogging tips to include:
- Calendar: How to create and maintain an editorial calendar for your blog
- Scheduling: How to schedule blog posts, social media updates, and even PINs
- Newsletters: Scheduling, how to grow your subscribership, and why they’re important
- Menu planning: The importance if you’re a food blogger, but also why it helps balance your sanity at dinner time – as well as your budget.
- Less is More: When to say no, not over commit, and why you should never apologize for a “blog break”
- Goals & Niche: How to set goals, make them happen, and stay within your niche to grow your readership.
- Sharing Safely: How to be mindful of the personal information you share about yourself and/or your children, in the interest of privacy and safety. 



Moderators
avatar for Lori Sandler

Lori Sandler

Founder, Divvies
Lori Sandler is the founder of Divvies, a fun, national brand of delicious snacks made in Divvies own dedicated nut, egg & dairy free bakery, located in South Salem, NY.  Her youngest son, Benjamin, is the inspiration behind Divvies.  When he was diagnosed with severe food allergies... Read More →

Speakers
avatar for Cindy Gordon

Cindy Gordon

Founder, Recipe Creator, Author, Vegetarian Mamma
Cindy Gordon is the creator of Vegetarian Mamma and is a foodie who loves to blog about gluten-free vegetarian recipes. Her family also focuses on foods that are peanut, tree nut, dairy, and gluten-free. Her family is dedicated to finding/creating recipes and products that fit their allergy needs. Cindy resides in Ohio with her... Read More →
avatar for Pam Jordan

Pam Jordan

Author / Blogger, I'm a Celiac
Pam Jordan was diagnosed with Celiac Disease in January 2011 after struggling for fifteen years with symptoms.  She is a working wife and mom to three young kids.  Her blog, ImaCeliac.com, provides simple Gluten Free recipes, product reviews, restaurant reviews, and giveaways... Read More →
avatar for Keeley McGuire

Keeley McGuire

Keeley McGuire Blog
Keeley McGuire is the proud mother of “Little Miss”, her sous chef. Together they love spending time in the kitchen creating, cooking, and making fun foods. Keeley views the challenges of working full-time, parenthood, and food allergies as an adventure! Her goal is to show the... Read More →


Saturday September 27, 2014 2:45pm - 4:00pm PDT
Exhibit Hall D

6:00pm PDT

Wine & Sign Party and Dinner Buffet

We invite you to join us for the “Wine & Sign” Cocktail Party & Book Club Saturday Night,  September 27, 2014.  As a part of our conference, we would like to celebrate the many FABulous book authors we have in our community!   We will allow our published authors to display their books, sell their books, or sign the copies you already own.

For our attendees: Bring your home copy if you want to have it signed, or you may leave a comment here for an author prior to the conference if you would like to pre-order a book then pick up your copy during this event!  We look forward to having you join us for food, wine, conversation and books!


Speakers
KD

Kyle Dine

Educator and Musician, Anaphylaxis Canada
Kyle Dine is a trusted food allergy educator and musician who performs allergy awareness assemblies across North America. He educates students in elementary schools about allergies, anaphylaxis and what they can do to help maintain an allergy-safe school environment. He has multiple... Read More →

Authors and Artists
avatar for Debbie Adler

Debbie Adler

Owner, Author, Sweet Debbie's Organic Cupcakes
Debbie Adler is the owner of the nationally renown bakery Sweet Debbie’s Organic Cupcakes located in Los Angeles.  In addition to owning her bakery, Debbie is the author of the critically acclaimed cookbook, Sweet Debbie’s Organic Treats: Allergy-free & Vegan Recipes from... Read More →
DD

Dr. Donna DeCosta

Founder and CEO, FoodASC
Donna DeCosta, MD is a radiologist and the married mother of two sons with life-threatening food allergies. Her desire to help other families navigate the challenges and risks of severe food allergy led her to create and publish , A Little Bit CAN Hurt: The Shocking Truth about Food... Read More →
avatar for Erica Dermer

Erica Dermer

Blogger, Celiac and the Beast
Erica Dermer is founder and head celiac in charge of Celiac and the Beast. She started her website because she felt like she had a new and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. With a background in marketing and market research and development (including the food and... Read More →
avatar for Henry Ehrlich

Henry Ehrlich

Author, Food Allergies: Traditional Chinese Medicine, Western Science, and the Search for a Cure
Henry Ehrlich is co-author of Asthma Allergies Children: a parent’s guide with Dr. Lawrence Chairamonte and Dr. Paul Ehrlich, board-certified pediatric allergists, and editor of AsthmaAllergiesChildren.com, which they founded in tandem with publication of the book because “medicine moves faster than print.”  A former corporate speechwriter, Henry has also published books on speechwriting, adoption, sleep medicine (co-author), business quotations, and edited Children’s Allergies and Asthma: one of nature’s dirt... Read More →
avatar for Dr. Paul Ehrlich

Dr. Paul Ehrlich

Partner, Allergy and Asthma Associates of Murray Hill
Dr. Paul M. Ehrlich was educated at Columbia University, trained in pediatrics at Bellevue Hospital at NYU, and allergy and immunology at Walter Reed Army Medical Center. He is a partner at Allergy and Asthma Associates of Murray Hill, clinical assistant professor of pediatrics at... Read More →
avatar for Alisa Fleming

Alisa Fleming

Author, Go Dairy Free
Alisa Fleming founded the largest dairy-free website, GoDairyFree.org, in 2004, which is now host to over 2 million unique special diet visitors per year. She has since written and published the best-selling dairy-free book, Go Dairy Free: the Guide and Cookbook for  Milk All... Read More →
avatar for Laurel Francoeur

Laurel Francoeur

Owner, Greenlaurel Solutions LLC
Laurel Francoeur graduated from Massachusetts Institute of Technology with a Bachelor of Science degree in Political Science and a minor in Philosophy. She is also a graduate of Suffolk Law School and has been a practicing lawyer since 1996. She is a support group leader for the... Read More →
avatar for Dr. Ruchi Gupta

Dr. Ruchi Gupta

Author, Doctor, The Food Allergy Experience
Dr. Ruchi Gupta is an internationally recognized expert on food allergy, and a parent of a child with allergies.  She has published some landmark manuscripts including the food allergy prevalence study showing 1 in 13 kids have food allergy and a recent economic study showing food... Read More →
avatar for Beth Hillson

Beth Hillson

Food Editor, Gluten Free & More
Beth Hillson is a food writer, author and blogger.  She is the food editor for Gluten Free & More and writes and lectures frequently on the gluten-free diet and lifestyle as well as other special diet needs.  Beth was diagnosed with celiac disease in 1976 and attended culinary... Read More →
avatar for Pam Jordan

Pam Jordan

Author / Blogger, I'm a Celiac
Pam Jordan was diagnosed with Celiac Disease in January 2011 after struggling for fifteen years with symptoms.  She is a working wife and mom to three young kids.  Her blog, ImaCeliac.com, provides simple Gluten Free recipes, product reviews, restaurant reviews, and giveaways... Read More →
avatar for Kristen Kauke

Kristen Kauke

Licensed Clinical Social Worker and Registered Yoga Teacher, Wellness Within of Fox Valley, LLC
I specialize in uniting the many parallels between Eastern and Western systems of healing. I am well-versed in Acceptance & Commitment Therapy (ACT), Dialectical Behavioral Therapy (DBT), and Yoga-Informed Psychotherapy, as well as yoga for building emotional regulation and connection... Read More →
avatar for Rivka Kawano

Rivka Kawano

Author, What To Post: A Complete Guide to Effective Social Media
Rivka Kawano is a social media expert, speaker, and author of the book What To Post: A Complete Guide to Effective Social Media. She also has first hand experience with the danger that food allergies present and loves to help people find ways to reach their audience with this important... Read More →
avatar for Jan Hanson, M.A.

Jan Hanson, M.A.

Founder, Educating For Food Allergies, LLC
Jan Hanson, M.A. is a nationally recognized food allergy educator, author and speaker.She founded her consulting company, Educating For Food Allergies, LLC in 2001, andprovides guidance to families and school personnel in food allergy management. She isthe author of the book, Food... Read More →
avatar for Colette Martin

Colette Martin

Author, Learning to Bake Allergen-Free: A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nut
Colette Martin is a food allergy mom, an expert on how to bake allergen-free, and author of Learning to Bake Allergen-Free: A Crash Course for Busy Parents on Baking without Wheat, Gluten, Dairy, Eggs, Soy or Nuts. When her son was diagnosed with allergies to wheat, milk, eggs, soy... Read More →
avatar for Robyn O'Brien

Robyn O'Brien

Author, The Unhealthy Truth: How Our Food Is Making Us Sick and What We Can Do About It
Robyn O’Brien, a former food industry analyst, author, and mother of four,  triggered an allergic reaction in the food world when she asked a simple question: “Are we allergic to our food or what’s been done to it?” She brings compassion, insight and detailed analysis to... Read More →
avatar for Cybele Pascal

Cybele Pascal

CYBELE PASCAL is the author of three bestselling cookbooks, Allergy-Free and Easy Cooking, The Allergen-Free Baker's Handbook and The Whole Foods Allergy Cookbook. She has appeared on The Martha Stewart Show, the Food Network, the Today show, Good Morning America Health, PBS, and... Read More →
avatar for April Runge

April Runge

Author, Gordy and the Magic Diet
April Runge is a marketing research consultant and mom, but declares she should have honorary credentials as a special needs educator, specialty diet chef and triage nurse while raising their two children with different medical conditions—allergies, asthma and epilepsy. April co-authored... Read More →
avatar for Lori Sandler

Lori Sandler

Founder, Divvies
Lori Sandler is the founder of Divvies, a fun, national brand of delicious snacks made in Divvies own dedicated nut, egg & dairy free bakery, located in South Salem, NY.  Her youngest son, Benjamin, is the inspiration behind Divvies.  When he was diagnosed with severe food allergies... Read More →
avatar for Jules Shepard

Jules Shepard

Owner, Jules Gluten Free
Jules Shepard, a celiac diagnosed in 1999, and an indomitable perfectionist with a penchant for equality and fairness, this former prosecuting attorney was simply unwilling to accept the dry, gritty, vacuous foods that were the norm then. Two years in her kitchen, and Jules had perfected... Read More →
avatar for Stacey Stratton

Stacey Stratton

Peanut Free Zone
Stacey Stratton is using her BA in Communications, MA in Special Education, and experience as an educator, to work with parents and schools in communicating the special needs of children with food allergies.  Her book, Allergies at School, is a resourceful guide for parents w... Read More →
avatar for Tiffany

Tiffany

Artist, Food Allergy Fun
avatar for Maya Trimner

Maya Trimner

Author, Invisible Disability
Maya Trimner is an artist, e-book author and former makeup-artist who has lived with severe multiple food allergies since birth. She describes her life-threatening struggles with many various topics affecting the food allergy community on her blog, www.mayashappyplace.com where she hopes that newly diagnosed people can gain some useful information or support from her words. Her e-book, Invisible Disability talks about the most personal issues affecting young people with food allergies and gluten sensitivities, such as intimacy, relationships an... Read More →
avatar for Susan Weissman

Susan Weissman

Author, Feeding Eden: The Trials and Triumphs of a Food Allergy Family
Susan Weissman was an English teacher long before she was a mother, but children changed her life in ways she’d not foreseen. Her son Eden is allergic to seven of the “Big 8” food allergens.  She devoted herself to learning about our vexing modern epidemic and parents in... Read More →


Saturday September 27, 2014 6:00pm - 10:00pm PDT
Exhibit Hall D
 
Sunday, September 28
 

7:00am PDT

Breakfast
Sunday September 28, 2014 7:00am - 9:00am PDT
Exhibit Hall D

9:00am PDT

Self-Publishing: From Pen to Publicity
Find out how you can successfully write, publish and market your book! Learn how to turn your ideas or manuscript into an electronic or print publication. Discover different options in self-publishing and distribution, and the path to getting it done. Know what you can expect to pay, what you can earn, where to find help, and how to cut costs. Leave with a plan for promotion and the confidence needed to generate sales of your new book.

Speakers
avatar for Erica Dermer

Erica Dermer

Blogger, Celiac and the Beast
Erica Dermer is founder and head celiac in charge of Celiac and the Beast. She started her website because she felt like she had a new and humorous voice to bring to the gluten-free table, and desperately needed some celiac catharsis through writing and blogging. With a background in marketing and market research and development (including the food and... Read More →
avatar for Alisa Fleming

Alisa Fleming

Author, Go Dairy Free
Alisa Fleming founded the largest dairy-free website, GoDairyFree.org, in 2004, which is now host to over 2 million unique special diet visitors per year. She has since written and published the best-selling dairy-free book, Go Dairy Free: the Guide and Cookbook for  Milk All... Read More →
avatar for April Runge

April Runge

Author, Gordy and the Magic Diet
April Runge is a marketing research consultant and mom, but declares she should have honorary credentials as a special needs educator, specialty diet chef and triage nurse while raising their two children with different medical conditions—allergies, asthma and epilepsy. April co-authored... Read More →
avatar for Stacey Stratton

Stacey Stratton

Peanut Free Zone
Stacey Stratton is using her BA in Communications, MA in Special Education, and experience as an educator, to work with parents and schools in communicating the special needs of children with food allergies.  Her book, Allergies at School, is a resourceful guide for parents w... Read More →


Sunday September 28, 2014 9:00am - 10:15am PDT
Exhibit Hall D

10:30am PDT

Legalities: Blog & Order
What do you do when you believe your work has been used by someone else? Should you form a company for your blog/brand? Do you need to copyright or trademark? Navigating legalities that arise in blogging and social media: copyright, fair use, FTC disclosures, defamation, privacy, establishing your blog/brand as a business, and more.  Submit advance Q & A questions to homa@woodrumlaw.com

Speakers
avatar for William Devine, Esq.

William Devine, Esq.

Attorney at Law, Devine Law Firm, PLLC
William Devine holds extensive experience in consumer bankruptcy, debt collection, and intellectual property matters. Prior to forming Devine Law Firm in 2014, William was a partner at Rainey Devine.  He also gained experience as an associate attorney in the Intellectual Property... Read More →
avatar for Assly Sayyar, Esq.

Assly Sayyar, Esq.

Attorney at Law, Assly Sayyar, Esq.
Assly Sayyar was born in Great Britain and immigrated to the United States with her family as a child. Now happily a U.S. Citizen, Assly received her Bachelor of Arts in English Rhetoric, Cum Laude from the University of Alaska Anchorage in 2000. Thereafter she was admitted to the... Read More →
avatar for Homa Woodrum

Homa Woodrum

Attorney at Law, Woodrum Law LLC
Homa Woodrum is the owner of the law firm Woodrum Law LLC, based in Las Vegas, Nevada. Her practice is largely made up of elder law (exploitation issues), minor and adult guardianship cases, probate matters, and estate planning. Woodrum received her Juris Doctorate from the University... Read More →


Sunday September 28, 2014 10:30am - 12:00pm PDT
Exhibit Hall D

12:00pm PDT

Lunch
Sunday September 28, 2014 12:00pm - 1:00pm PDT
Exhibit Hall D

1:15pm PDT

Marketing: Your Voice, Message, Brand, and Platform
Do you have a message you wish to share with the world? From the look of your logo to the messages you share in social media, we will show you how to be your best on the internet. How do you craft authenticity without oversharing? How do you sell without being annoying? And how do you create guidelines for your content? What are the components of a strong personal brand? Leave the session with tools on how to develop a strategy and build a good professional reputation using your skills, experience, education, training and style to find your voice, deliver your message and brand yourself in a competitive world.

Authors and Artists
avatar for Rivka Kawano

Rivka Kawano

Author, What To Post: A Complete Guide to Effective Social Media
Rivka Kawano is a social media expert, speaker, and author of the book What To Post: A Complete Guide to Effective Social Media. She also has first hand experience with the danger that food allergies present and loves to help people find ways to reach their audience with this important... Read More →
avatar for April Runge

April Runge

Author, Gordy and the Magic Diet
April Runge is a marketing research consultant and mom, but declares she should have honorary credentials as a special needs educator, specialty diet chef and triage nurse while raising their two children with different medical conditions—allergies, asthma and epilepsy. April co-authored... Read More →


Sunday September 28, 2014 1:15pm - 2:30pm PDT
Exhibit Hall D

2:45pm PDT

Manufacturing: From Start to Cart
Speakers
avatar for Dave Bloom

Dave Bloom

CEO, Snack Safely
Dave Bloom is CEO of SnackSafely.com, an advocacy he co-founded with his wife Debra in 2011.  The firm’s primary publication, the Safe Snack Guide, is a resource used by thousands of schools and tens of thousands of parents nationwide help to keep allergens out of the classroom and the home. SnackSafely.com has developed... Read More →
DJ

David Janow

Chief Executive Officer and President, Axiom Foods, Inc.
David J. Janow, Chief Executive Officer and President of Axiom Foods, Inc. and and Owner of 4 in 1 Nutrition, Growing Naturals™ and Simply Rice, is an expert in plant ingredient manufacturing, and is best known for developing Oryzatein®, the industry standard for chemical-free... Read More →
avatar for Joel Warady

Joel Warady

Chief Sales & Marketing Officer, Enjoy Life Foods
Joel D. Warady is Chief Sales & Marketing Officer of Enjoy Life Foods, a leading brand in the North American Gluten-Free, Allergy-Friendly CPG category. Prior to joining Enjoy Life, Joel was Principal of Joel Warady Group, a Marketing, Social Media, and Business Growth consulting... Read More →
avatar for Hanson Watkins

Hanson Watkins

Founder and Owner, Indie Candy
Hanson Watkins is the founder and owner of Indie Candy – a fully all natural and Big 8 allergen free candy manufacturer located in Alabama. She graduated from Emory University and carries a MBA and a Master of Health Administration from Georgia State.  After a career in health... Read More →


Sunday September 28, 2014 2:45pm - 4:00pm PDT
Exhibit Hall D

4:15pm PDT

Social Media
Speakers
avatar for Ritesh Patel

Ritesh Patel

Chief Digital Officer, Ogilvy CommonHealth Worldwide
Ritesh has over 15 years of professional experience. As the Chief Digital Officer at Ogilvy CommonHealth, he is well-versed in the digital arena and has developed comprehensive digital and social media programs for several healthcare clients, as well as implemented standards for... Read More →
avatar for Heather Hewett, Ph.D.

Heather Hewett, Ph.D.

Associate Professor of English and Women’s, Gender, and Sexuality Studies, State University of New York at New Paltz
Heather Hewett is a writer and an associate professor of English and Women’s, Gender, and Sexuality Studies at the State University of New York at New Paltz who has written for a range of popular and academic venues. Her personal essays about raising a daughter with food allergies... Read More →


Sunday September 28, 2014 4:15pm - 5:30pm PDT
Exhibit Hall D
 
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